My original artistic vision was to bring people together through creative passion in common. I had a branding called Aertherials which I had defined with the help of my friend Roger E. Naylor, to make a long story short to mean people moved by such a passion in such a way that they felt elated, airy, gliding on air (synonyms for related to air were aerial/ether). I had temporarily started Endeavoring Artists Support and Empowerment League (EASEL) but was losing too much more in expenses than in donation earnings to continue, so dissolved it within 6 months in 2005. It was from the ashes of that business fallout that we collaborated as a group to form the publication Poets' Espresso (later called Poets' Espresso Review), as a publishing magazine to serve the creative purpose, not too long after associating it with the Writer's Guild club at San Joaquin Delta College.